– Ad-supported subscriptions will increase by $2 to $7.99 a month, while ad-free customers will see prices rise by the same amount to $13.99 a month.
The price increase goes into effect for new customers beginning in July, ahead of the Olympics
The price adjustment is a way for Comcast's NBCUniversal to capitalize on the Summer Olympics in Paris, which will air on NBC's TV networks and streaming platform.
The streamer has also benefited recently from being the first exclusive home to Universal Pictures' Academy Award darling and box-office hit "Oppenheimer."
This was due in part to increased advertising revenue, which has lagged for traditional TV networks recently.
Executives said Thursday that Peacock's exclusive NFL Wild Card game during the first quarter helped to add
The price adjustment is a way for Comcast's NBCUniversal to capitalize on the Summer Olympics in Paris, which will air on NBC's TV networks and streaming platform.