Adobe Premiere Pro is getting generative AI video tools
Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform
These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models
Unlike many of Adobe’s previous Firefly-related announcements, no release date — beta or otherwise
hile the creative software giant showcased what its own video model is currently capable of in an early video demo, its plans to integrate Premiere Pro with AI models from other providers isn’t a certainty.
Adobe instead calls the third-party AI integrations in its video preview an “early exploration” of what these may look like “in the future.
he idea is to provide Premiere Pro users with more choice, according to Adobe, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects.
Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to generate them.
The move to foster partnerships with third-party AI companies seems an obvious one, though, regardless of how far off it may be.
The generational capabilities we’ve seen from OpenAI’s Sora seem to blow other offerings out of the water — far better than the early preview Adobe gave of its upcoming Firefly video model.