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Apple has launched an aggressive discounting campaign on its official Tmall site in China

The discounting comes as the U.S. tech giant seeks to defend its position in the high-end smartphone market

the 128 GB version of the base iPhone 15 model has a discount of 1,400 yuan, according to Reuters' checks on Monday.

The steepest discount applies to the 1TB iPhone 15 Pro Max model, while other models also see significant price cuts.

Apple's previous discounting effort in February appears to have helped the company mitigate a sales slowdown in China.

This marks a significant improvement from the first two months of 2024, when the company experienced a 37% slump in sales.

the highest discount in the February campaign was 1,150 yuan, this time discounts are up to 2,300 yuan

the Pura 70, following the launch of the Mate 60 last August.

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