Google's Next Leap: Charging for AI-Powered Search

Google contemplates charging for AI search enhancements, according to Financial Times.

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Alphabet, Google's parent company, is exploring adding AI-powered search features to its premium subscriptions.

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Potential integration of AI search features with existing premium services like the Gemini AI assistant in Gmail and Docs.

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News of the potential charge for AI search features led to a 1% drop in Alphabet’s shares in extended trading.

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This would be Google's first initiative to place core products like its search engine behind a paywall, marking a strategic shift in its business model.

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Despite the introduction of paid features, Google's traditional search engine will remain free, with ads continuing to appear in search results.

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Google has denied working on an ad-free search experience, emphasizing its focus on developing new premium services.

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Google has been a key player in developing the technology that underpins the current AI boom.

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Google is in competition with major AI industry players, including OpenAI (creator of ChatGPT) and Microsoft, its financial backer.

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Google's consideration of a premium AI-powered search engine signifies a significant step in the evolution of AI and search technology.

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