Hyundai pauses X ads over pro-Nazi content on the platform

Automaker Hyundai said it had paused its advertising on Elon Musk’s social media app

after a sponsored post from the company appeared next to antisemitic and pro-Nazi posts.

Hyundai confirmed the pause in a statement to NBC News late Wednesday and said it was taking its brand safety concerns to Musk’s company

“We have paused our ads on X and are speaking to X directly about brand safety to ensure this issue is addressed,” Hyundai said in the statement.

South Dakota signed its contract with Lumen for “Next Generation 911 services” in 2019 and has since renewed the contract until 2029.

Nancy Levine Stearns, a freelance journalist and X user, posted a screenshot Wednesday of a Hyundai ad running on an X account that often posts Holocaust denial and antisemitism

The account’s bio included antisemitic tropes that violated X’s policy against abusive profiles, Benarroch said.

Benarroch also said a Holocaust-denial post that appeared adjacent to a Hyundai ad would get a label as violating X’s policy on “violent event denial.”

Hyundai is the world’s third-largest automaker by sales volume, after Toyota and Volkswagen.

See all Latest News from here