Yahoo News Acquires Artifact: A New Era in News Aggregation

Instagram’s co-founders built a powerful and useful tool for recommending news to readers

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but could never quite get it to scale. Yahoo has hundreds of millions of readers

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but could use a dose of tech-forward cool to separate it from all the internet’s other news aggregators.

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The two sides declined to share the cost of the acquisition

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but both made clear Yahoo is acquiring Artifact’s tech rather than its team.

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ystrom and Krieger posted the note without shopping the company to potential suitors or trying to raise money

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They were Artifact’s only investors, they’d run a pretty lean business, and they felt like they could just move on

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“A lot of organizations care deeply about news and personalized content,

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The acquisition comes a bit more than a year after Artifact’s launch

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three months after Systrom and Krieger announced its death.

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