Microsoft President Highlights Minimal AI Deepfake Usage in EU Elections

Microsoft, AI, deepfakes, EU elections, European Parliamentary elections, Brad Smith, disinformation, cloud investment, Sweden, AI regulations, Russian disinformation

Microsoft’s President, Brad Smith, discusses the limited use of AI deepfakes in the European Parliamentary elections and the company’s $3.21 billion investment in Sweden to enhance cloud and AI infrastructure. Learn about the global impact of AI-generated disinformation

AI Deepfake Usage in EU Elections
AI Deepfake Usage in EU Elections

Microsoft has observed minimal use of artificial intelligence (AI) in the European Parliamentary elections to create disinformation campaigns, according to Brad Smith, the company’s president. During an interview with Reuters, Smith discussed the challenges posed by AI in the context of creating and disseminating deepfakes, highlighting the company’s ongoing efforts to combat such misuse.

Microsoft’s Commitment to Combating AI Misuse

In Stockholm, Smith announced Microsoft’s substantial investment of 33.7 billion Swedish crowns ($3.21 billion) to enhance its cloud and AI infrastructure in Sweden over the next two years. This investment underscores the company’s commitment to advancing AI technology while also addressing the associated risks.

Smith emphasized the potential dangers of AI-generated content, particularly deepfakes, which can be used to create abusive content. “We have to recognise the risks that AI can create in the context of creating abusive content, and one form of abusive content would be AI-generated deepfakes,” Smith stated.

Global Impact of AI and Deepfakes

AI and deepfakes have been increasingly utilized in elections worldwide, including in India, the United States, Pakistan, and Indonesia. In India, deepfake videos featuring prominent Bollywood actors criticizing Prime Minister Narendra Modi and endorsing the opposition Congress party went viral during the general election. These incidents illustrate the global reach and impact of AI-generated disinformation.

EU’s Efforts to Counter Disinformation

Last month, the European Union’s (EU) disinformation-busting team debunked a Russian-language video on YouTube that falsely claimed citizens were fleeing dictatorship in Poland and seeking refuge in Belarus, a close ally of Moscow. This incident highlights the ongoing efforts by the EU to identify and counteract disinformation campaigns.

European Parliamentary Elections and AI Regulations

The European Parliamentary elections are scheduled for June 6-9, coinciding with the implementation of the EU’s landmark rules on AI. These regulations aim to set a global standard for AI technology used in business and everyday life, addressing the ethical and safety concerns associated with AI.

Microsoft has been proactive in training candidates for the European Parliament to monitor and manage the situation. “We have not seen an energetic effort to try to exploit these elections,” Smith noted. However, he cautioned against declaring victory prematurely, as the elections are not yet concluded.

Russian Focus on the Olympics

Smith also mentioned that Russian disinformation efforts have been primarily focused on the Olympics. “We are just seeing the Russians focused on the Olympics,” he said, indicating that the situation is being closely monitored. Microsoft plans to release a report on this topic later on Monday.

IOC Ban on Russian Olympic Committee

The International Olympic Committee (IOC) banned the Russian Olympic Committee in October for recognizing regional Olympic councils for Russian-occupied regions of Ukraine, including Luhansk, Donetsk, Kherson, and Zaporizhzhia. This ban is part of the broader geopolitical tensions and disinformation efforts involving Russia.

The Importance of Vigilance

The minimal use of AI-generated deepfakes in the European Parliamentary elections is a positive sign, but it underscores the need for continuous vigilance and proactive measures. As AI technology advances, so do the methods and sophistication of disinformation campaigns. Ensuring the integrity of democratic processes requires constant monitoring, public awareness, and the development of robust countermeasures.


Microsoft’s substantial investment in AI infrastructure and its proactive approach to combating AI misuse demonstrate the company’s commitment to addressing the challenges posed by AI-generated disinformation. The upcoming European Parliamentary elections, coupled with the EU’s new AI regulations, mark a significant step toward establishing a global benchmark for the ethical use of AI. As AI continues to evolve, the importance of vigilance and proactive measures cannot be overstated in safeguarding the integrity of democratic processes.

Read More-

Leave a Comment